EU VAT 2026E-commerceSaaS and digital

Every online sale into the EU: where VAT is due, which scheme applies, and the rate your customer pays.

Since July 2021 the EU taxes online sales where the customer is. For a Cyprus seller that means one €10,000 threshold for the whole EU, three one-stop-shop schemes, marketplaces that sometimes collect the VAT for you, and 27 different rates. Check any sale in four steps.

EU-wide threshold
€10,000Cross-border consumer sales a year before the customer's rate applies
Import scheme ceiling
€150Intrinsic value per consignment shipped from outside the EU
Standard rates, 2026
17% to 27%Luxembourg lowest, Hungary highest, Cyprus 19%
Records
10 yrsOne-stop-shop records kept from the end of the year of sale
01 · Rules

The EU e-commerce rules, line by line.

The rules come from the EU VAT Directive as amended for e-commerce on 1 July 2021, and apply the same way in all 27 member states. Rows marked Confirm rest on secondary sources or on dates still ahead.

In law enacted and in force for 2026
Confirm secondary sources or future dates, adviser to sign off
RuleValueStatus
Cross-border consumer threshold€10,000 a calendar year, one EU-wide total of goods shipped to consumers in other EU states plus digital services to consumers there. Only for sellers established in a single EU stateIn law
Once the threshold is passedFrom the sale that crosses it, VAT is due in the customer's country for the rest of that year and all of the nextIn law
Opting in below the thresholdA seller may choose destination VAT early. The choice binds it for at least two calendar yearsIn law
Digital services to consumersTaxed in the customer's country: software, SaaS, apps, streaming, e-books, telecoms and broadcastingIn law
Services to EU businessesTaxed where the customer is established. The customer accounts for the VAT under the reverse charge, and the invoice says Reverse chargeIn law
Other services to consumersTaxed where the supplier is established, except land, event admission, passenger transport, restaurant services and short-term hireIn law
Union schemeEU sellers: consumer services in other EU states, intra-EU distance sales of goods, and marketplace deemed supplies. Filed in the state of establishmentIn law
Non-Union schemeSellers established outside the EU supplying any service to EU consumers. Registered in one EU state of their choiceIn law
Import schemeDistance sales of goods imported in consignments of €150 or less, excise goods excluded. Monthly return. Non-EU sellers generally need an EU intermediaryIn law
Marketplace as deemed supplierImported consignments of €150 or less from any seller, and goods already in the EU sold by a seller established outside the EU, at any valueIn law
Customer location evidenceDigital services: two non-contradictory items. One third-party item is enough while cross-border digital sales stay at €100,000 or less in the current and previous yearConfirm
Return frequency and due dateUnion and non-Union: quarterly, by the last day of the following month, payment by the same date. Import scheme: monthly. Nil returns requiredIn law
CorrectionsMade in a later return, within three years of the original return's due dateIn law
Record keeping10 years from the end of the year of the sale, even after leaving the schemeIn law
Customs duty on low-value parcels€150 duty relief removed. Flat €3 duty from 1 July 2026 to 1 July 2028, counted per item category in a consignmentConfirm
VAT in the Digital AgeExtended one-stop-shop and platform rules for short-term accommodation and passenger transport from 1 July 2028. Digital reporting and e-invoicing for intra-EU business sales from 1 July 2030Confirm
02 · Checker

Where is VAT due on this sale?

Describe one typical sale. The receipt shows whose VAT applies and at what rate, who accounts for it, which registration or scheme you need, and the wording for the invoice.

Sale checker

Tool 1 of 3Live
1Where your business is established
Where your business is established
2What you sell
What you sell
€
Used for the €150 Import scheme test and the receipt below.
3Who buys, and where
Customer type
4Volume and channel
€
Goods shipped and digital services to consumers in other EU states, before VAT. Leave out home-country sales.
Do you sell this through a marketplace or app store?
VAT receipt · ORDER 00012026

VAT applies in
Rate
Net order value
VAT
Customer pays
Who accounts for it
Registration or scheme
Invoice wording

Assumptions. Rates are each state's 2026 standard rate, as listed in the rate map below. Reduced rates for books, food and similar goods are not applied here. The €10,000 test uses the figure you enter for the current year and assumes it was not passed last year. Goods are assumed to ship from your home state. A business customer is assumed to hold a valid VAT number in the country selected. Digital services sold through an app store are treated as supplied by the platform, which is the legal presumption where it sets the terms or handles payment. Customs duty is not included. Illustrative only, and to be confirmed by the adviser.

03 · Explained

Eight ideas that decide every answer.

Every result above comes from a handful of concepts. Learn these and the rest of EU e-commerce VAT is detail.

Goods · B2C01
Distance sales

Goods sent to a consumer abroad

Goods you ship, or have shipped, to a consumer in another EU country. Above the threshold they are taxed where the parcel arrives, not where it left.

Threshold02
€10,000

One limit for the whole EU

Distance sales of goods plus digital services to consumers in all other EU states, added together for the calendar year. Below it, home VAT. Above it, the customer's VAT.

EU sellers03
Union scheme

One return for 26 countries

A Cyprus seller files one quarterly return in Cyprus covering consumer sales into every other EU state, and pays the total in one transfer.

Non-EU sellers04
Non-Union

For services from outside the EU

A US or UK company selling services to EU consumers, such as SaaS, registers in one EU state of its choice and declares the VAT for all 27 there.

Imports05
€150

Import scheme

For consignments of €150 or less shipped from outside the EU. VAT is charged at checkout, the parcel clears customs without a VAT bill, and one monthly return covers every state.

Marketplaces06
Deemed supplier

The platform becomes the seller

For some sales the marketplace is treated as buying from you and selling to the consumer, so it charges and pays the VAT. It never covers EU sellers shipping from EU stock.

Evidence07
2 items

Proof of where the customer is

For digital services, two items that agree, such as billing address and IP address. While cross-border digital sales stay at €100,000 or less, one item from your payment provider is enough.

B2B08
Reverse charge

The business customer pays

Sell a service to a business in another EU state and the customer declares the VAT on its own return. You charge none, but the invoice must say Reverse charge and show its VAT number.

The threshold

€10,000 is one figure for the whole EU, and it is easy to pass.

The threshold is not €10,000 per country. For the calendar year, add up the goods you ship to consumers in other EU states and the digital services you supply to consumers there. Sales to customers in Cyprus do not count. Nor do sales to businesses, or services such as live consulting that are taxed where you are.

  • Below it. You may charge Cyprus VAT at 19% on all of these sales and report them on your normal Cyprus return.
  • The sale that crosses it. From that sale onwards, VAT is due in each customer's country at its own rate, for the rest of the year.
  • The following year. Having passed it once, you charge destination VAT from 1 January, however low your sales are next year.
  • Opting in. You may choose destination VAT before you reach the threshold, for example to keep one checkout logic. The choice binds you for at least two calendar years.

The threshold only exists for a seller established in one EU state. A business outside the EU, or one with establishments in two member states, starts at zero.

Marketplaces

When the marketplace collects the VAT, and when you still do.

The deemed supplier rule treats a marketplace as if it bought the goods from you and sold them to the consumer. It then charges VAT at checkout, declares it, and pays it. The rule is narrow, and most Cyprus sellers fall outside it.

Marketplace is liable

Imported consignments of €150 or less, sold through it by any seller, inside or outside the EU.

Goods already in the EU, sold by a seller established outside the EU, at any value.

Digital services sold through an app store that sets the terms or handles payment.

You stay liable

You are established in the EU and ship from EU stock, even on Amazon or eBay.

Imported consignments above €150.

Your own web store, even on a hosted platform such as Shopify, which is software, not a marketplace.

Every sale to a business.

Where the marketplace is liable, your sale to it is exempt and you can still recover VAT on your costs. Reconcile its VAT reports each quarter, so the same order never appears on both its return and yours.

Pricing

One VAT-inclusive price everywhere, or a price per country.

EU consumer law requires the price you show a consumer to include VAT. Once you are over the threshold, that VAT differs by country, so you have to choose who absorbs the difference.

  • One price everywhere. Simple to market and fair-looking to customers. At €49, you keep €41.88 from a sale in Luxembourg and €38.58 from one in Hungary. That is 8.55% more margin on the same product.
  • One net price, VAT added. Same margin in every country, but odd prices: €41.18 net becomes €48.18 in Luxembourg and €52.30 in Hungary.
  • Price bands. The middle path most stores settle on. Group countries by rate, set two or three price points, and round each to a clean figure.

The rate map below calculates your net receipt in all 27 states for any single price. Change your prices only from the date the threshold is crossed, and keep the old and new price lists for your records.

04 · Examples

Three sellers, three different schemes.

Realistic figures for 2026, worked to the cent. Each one lands somewhere different, and one of them needs no Cyprus registration at all.

Case 01Skincare store, Limassol

Goods shipped from Limassol to France, Germany and Italy

Sales to consumers abroad reach €9,700 by the end of August, then pass €10,000 in September. Up to that order, Cyprus VAT at 19% applies. From it, each customer's rate applies. Fourth-quarter sales are €2,000 to France, €1,500 to Germany and €1,000 to Italy.

France, 20% on €2,000€400.00
Germany, 19% on €1,500€285.00
Italy, 22% on €1,000€220.00
Union scheme return, Q4€905.00
OutcomeRegisters for the Union scheme in Cyprus. Pays €905.00 by 31 January 2027. No French, German or Italian VAT numbers.
Case 02SaaS company, Nicosia

€29 a month, VAT included, to 400 consumers across the EU

Subscriptions are digital services, taxed where each subscriber lives. Revenue of €139,200 a year is far over €10,000, and over €100,000, so two items of location evidence are needed for each customer.

Net per month, Luxembourg at 17%€24.79
Net per month, Cyprus at 19%€24.37
Net per month, Hungary at 27%€22.83
Gap per subscriber a year€23.42
OutcomeUnion scheme in Cyprus for EU consumers. Cyprus subscribers stay on the normal return. Business subscribers with a VAT number are reverse charged and left out of the scheme.
Case 03US apparel brand

Parcels from Ohio to consumers in Cyprus

A typical order is €120 before VAT. Registered for the Import scheme through an EU intermediary, the brand charges Cyprus VAT at checkout and the parcel clears customs with no VAT bill on arrival.

Order value€120.00
Cyprus VAT, 19%€22.80
Customer pays at checkout€142.80
A €180 order insteadBorder
OutcomeMonthly Import scheme return through the intermediary. Orders above €150 cannot use it, so the customer pays import VAT, duty and a courier fee on delivery.
05 · Rate map

All 27 EU VAT rates for 2026, and what you keep.

Each square is a member state, placed roughly where it sits on the map and shaded by its standard rate. Select one to see its reduced rates and price a product in it.

EU rate map and price calculator

Tool 2 of 327 states
17 to 18%19 to 20%21 to 22%23 to 24%25 to 27%

Cyprus

CY
Standard rate
Reduced rates

€
Price CY
Net price
VAT
Price to the customer
€

CountryStandard rateVAT inside the priceYou keepAgainst the best

Assumptions. Rates in force in 2026 from the Commission's rates list and national announcements, cross-checked against two independent tables. Austria's 4.9% on staple foods from 1 July 2026, Ireland's 9% on restaurant and catering services from 1 July 2026, Sweden's temporary 6% on food from 1 April 2026 and Latvia's temporary 12% on staple foods are marked Confirm. Greece is shown as GR, although its EU VAT code is EL. Reduced rates apply only to the goods and services each country lists, and most digital services take the standard rate. Results round to the cent. Payment fees and currency conversion are not modelled.

06 · Return

Estimate your quarterly one-stop-shop return.

Enter one quarter's consumer sales by country, the way a Cyprus seller would declare them on the Union scheme. The receipt shows the VAT per country, the total to pay, the deadline, and whether you needed to file at all.

One-stop-shop return estimator

Tool 3 of 3Union scheme
€
Sales this quarter, by customer country
Union scheme return · Q3 2026Cyprus

Net sales this quarter
VAT to pay
Due date, return and payment

Assumptions. Union scheme filed in Cyprus, so Cyprus customers are left out and stay on the normal Cyprus return. Main reduced rate means the highest reduced rate a country applies. Where the amount entered includes VAT, net is the amount divided by one plus the rate. Due date is the last day of the month after the quarter, which does not move for weekends or holidays. Where the threshold is crossed during the quarter, the whole quarter is estimated at destination rates, which overstates the return by the VAT difference on sales made before the crossing point. Amounts in euro. To be confirmed by the adviser.

07 · Process

From first cross-border sale to first return.

Most of the work happens once, at setup. After that the one-stop-shop is a quarterly routine that a clean order export can feed.

Week 1

Map every sales flow

List what you sell, where it ships from, who buys it and through which channel, then total this year's cross-border consumer sales against €10,000.

Export twelve months of orders by country, customer type and sales channel.
Weeks 1 to 2

Register for the right scheme

Union scheme in Cyprus for EU sellers, non-Union for services from outside the EU, and the Import scheme for parcels of €150 or less.

Notify by the 10th of the month after your first qualifying sale and the scheme covers it from that date.
Before go-live

Set up checkout and invoices

Load all 27 rates, capture location evidence, validate business VAT numbers on VIES, and set the invoice wording for each flow.

Test one order to each of your five largest markets before switching on.
Every quarter

File and pay the return

Declare VAT by country by the end of the month after the quarter, pay in euro, and reconcile against marketplace and payment reports.

Nil returns are still due. Corrections go in a later return within three years.
08 · Questions

What online sellers ask about EU VAT.

Fifteen questions in plain terms, each carrying the review date in the page's structured data.

Ask one we missed →
01Is the €10,000 EU VAT threshold per country?

No. It is one figure for the whole EU. A Cyprus seller adds together goods shipped to consumers in every other EU state and digital services supplied to consumers there, for the calendar year. €4,000 to France, €4,000 to Germany and €3,000 to Italy is €11,000, which is over the threshold, although no single country came close.

02Do I need to register for VAT in every EU country I sell to from Cyprus?

Usually not. Above the threshold you owe VAT in each customer's country, but the Union one-stop-shop scheme lets you declare and pay it all on one quarterly return filed in Cyprus. You still need a separate registration wherever you hold stock, for example in a fulfilment warehouse in Germany, because sales from that stock to local customers fall outside the scheme.

03Does a Cyprus company charge Cyprus VAT to customers in other EU countries?

Only while its cross-border consumer sales of goods and digital services stay at €10,000 a year or less, and it has not opted in. Above that it charges the customer's rate, from 17% in Luxembourg to 27% in Hungary. Sales to businesses with a valid VAT number in another EU state carry no Cyprus VAT at all, because the customer reverse charges.

04How do I register for the one-stop-shop in Cyprus?

A business established in Cyprus registers for the Union scheme online with the Cyprus Tax Department, using its existing Cyprus VAT number. The scheme normally starts on the first day of the next calendar quarter. If you make your first qualifying sale earlier, it starts from that sale, provided you notify the Tax Department by the 10th day of the following month.

05When are EU one-stop-shop returns due?

Union and non-Union returns are quarterly, due by the last day of the month after the quarter: 30 April, 31 July, 31 October and 31 January. Payment is due by the same date. Import scheme returns are monthly, due by the end of the following month. A nil return is still required for a period with no sales, and deadlines do not move for weekends or public holidays.

06What VAT do I charge a business customer in another EU country?

None, provided the customer gives you a valid VAT number, which you should check on the EU's VIES system and keep on file. For services the customer accounts for VAT under the reverse charge. For goods you ship, the sale is an exempt intra-Community supply. Either way the invoice needs both VAT numbers and the correct wording, and the sale goes on your Cyprus EU sales statement.

07What counts as a digital service for EU VAT?

Electronically supplied services are delivered over the internet with minimal human involvement: software and SaaS subscriptions, apps, streaming, e-books, recorded online courses, digital downloads and online advertising space. Telecoms and broadcasting are taxed the same way. A live online class or a video consultation is usually not electronically supplied, and follows the rules for other services.

08How do I prove where my customer is for EU VAT?

For digital services, keep two items of evidence that do not contradict each other, such as billing address, IP address, the country of the bank or card, or the country of a mobile SIM. While your cross-border digital sales stay at €100,000 or less in the current and previous year, one item from a third party such as your payment provider is enough. For goods, the delivery address and proof of shipment do the job.

09I sell on Amazon from Cyprus. Who pays the VAT?

Usually you do. A seller established in Cyprus and shipping from EU stock stays liable for the VAT, even on Amazon. The marketplace becomes the deemed supplier only for imported consignments of €150 or less, and for goods in the EU sold by sellers established outside the EU. Check the marketplace's VAT reports each quarter so the same sale is never declared twice.

10Can the one-stop-shop cover stock held in another EU country's warehouse?

Only part of it. Sales from that warehouse to consumers in other EU states can go through the scheme. Sales to consumers in the warehouse country, and moving your own stock into it, need a local VAT registration there. The VAT in the Digital Age package plans to bring more of these supplies into the scheme from 1 July 2028, which the adviser should confirm against national law.

11Does the €10,000 threshold apply to sellers outside the EU?

No. A business established outside the EU owes VAT in the customer's country from its first sale to an EU consumer. A US or UK SaaS company registers for the non-Union scheme in one EU state, which can be Cyprus, and declares every country's VAT there each quarter.

12What happens to orders over €150 shipped into Cyprus from outside the EU?

The Import scheme cannot be used and marketplaces are not deemed suppliers. Import VAT at 19% and any customs duty are charged at the border, normally to the customer through the courier, who adds a handling fee. A seller can ship duties paid to spare the customer that, but must then be registered for VAT in Cyprus.

13Do I charge UK VAT when selling to UK customers from Cyprus?

Since Brexit the UK is outside the EU schemes, so the one-stop-shop does not cover it. Digital services to UK consumers carry UK VAT at 20% from the first sale, and a seller with no UK establishment must register with HMRC because no threshold applies to it. Goods sent in consignments of £135 or less carry UK VAT charged at checkout, by you or by the marketplace. Sales to UK businesses are reverse charged. Northern Ireland still follows EU rules for goods.

14What is changing under the EU VAT in the Digital Age package?

The package was adopted in March 2025 and phases in until 2035. From 1 July 2028, platforms are due to become deemed suppliers for short-term accommodation and passenger transport, though states may delay this, and the one-stop-shop is extended to more supplies. From 1 July 2030, intra-EU business sales move to e-invoicing with near real-time digital reporting. Sources differ on some dates, so all of them are marked Confirm.

15How long must I keep one-stop-shop records?

Ten years from the end of the year of the sale, even after you leave the scheme. The records show the customer's country, what was sold, the date, the price, the VAT, any later adjustment, and the evidence of where the customer was. Tax authorities in any EU state can ask for them electronically.

Free guide

One-stop-shop setup guide, from first sale to first return.

  • Which scheme fits each of your sales flows
  • Cyprus registration steps and timing
  • Checkout rate table for all 27 states
  • Customer location evidence checklist
  • Invoice wording for every flow
  • Quarterly filing and reconciliation calendar
Your orderGUIDE 01
Setup guide, 6 sections€0.00
Rate table, 27 states€0.00
Sent by the adviser1 day
Request the guide → A short PDF sent by the adviser. Ask for it in the form below.
Who stands behind this page

Aqualis Ltd, chartered accountants in Nicosia.

Aqualis registers online sellers for the one-stop-shop and Import schemes, files their quarterly returns, and advises on reverse charge, marketplace and stock-location questions across the EU. The adviser named here signs off every figure on this page.

ICPAC memberICAEW memberEnglish and Greek
VAT adviser[name, title] Office[address], Nicosia, Cyprus VAT servicesaqualis.com.cy/vat ResponseWithin one working day
09 · Contact

Selling across the EU and not sure which scheme you are in?

Tell the adviser what the checker showed, where your stock sits and which channels you sell through. One person replies within one working day.

  • 01One-stop-shop and Import scheme registration
  • 02Quarterly returns and marketplace reconciliation
  • 03Reverse charge and invoicing review
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